Humanification of Verification

by Garth Froese9/11/2017 12:26:00 PM


Identity verification data always traces back to people, which makes data personal [More]

PacificEast's War on Fraud - Part 3

by Cindy1/7/2016 1:32:00 PM


Online fraud specialist, Janice Stedman, discusses analyzing relationships in recognizing fraudulent activity. [More]

PacificEast's War on Fraud - Part 2

by Cindy11/10/2015 9:04:00 AM


By: Janice Stedman, Online Fraud SpecialistYou have a website and you are selling?!I can’t tell you[More]

PacificEast's War on Fraud - Part 1

by Cindy10/1/2015 8:49:00 AM


PacificEast's War on Fraud - Three Part Series. While we may be expert tool builders we have to rely on the advice of fraud specialists in the field who fight these battles every day and are best suited to say how each tool should work. [More]

E Pluribus Unum

by Scott Rice3/31/2015 1:12:00 PM


PacificEast is launching a new brand and division called IDICIA. The primary driver for the decision to go through all this work was clarity. This year PacificEast is twenty-five years old. It is an established brand and has a good reputation, especially for our customer service and flexibility, and lots of great services. But over the last five years we have begun to add even more services, especially those that are real-time. Seven years ago PacificEast had about twelve types of data hygiene and appending services. Today, driven by both customer demand and some strategic developments we’ve made, that number has increased to over fifty. But as our product line has gotten larger, we have seen our services condensing into two primary areas. In one area we have batch hygiene and append services for our fundraising, healthcare and educational customers. In the other area we have our real-time verification and fraud prevention services for our eCommerce, financial services and identity verification customers. These are two very different sets of needs from two very different kinds of customers within two very different types of markets. This duality, paired with our desire to serve each market well with a very focused and clear message, is what drove the birth of IDICIA. [More]

Why MNOs Should Develop An Additional Personality

by Scott Rice10/21/2014 10:28:00 AM


In their native market of selling minutes, bytes and devices telcos, especially MNOs, know they live in a zero-sum world. Every customer they sign up is one less customer available to their competitors. But as we mentioned in our recent whitepaper, The ARPU of Identity, there are other markets that aren’t zero-sum. The identity attribute market is a federated market where telcos can only succeed if they cooperate and acknowledge the importance of other MNOs to their own success. For MNOs to be successful in this very different market, they must contend with and adapt to this dichotomy. [More]

A Keeper of the Keys

by Scott Rice6/6/2014 12:49:00 PM


For many years I have advocated the concept that fraud and ID theft grows, like mushrooms, in the dark. In light of an almost daily barrage of news stories detailing the most recent million or hundred million identities to have been stolen there is an understandable yet very wrong tendency to believe that hiding identity information will keep it safe. The opposite is actually true. There is information that no-one needs to know and information that everyone needs to know and information that just a few need to know. Identity actually falls into the last category, not the first. [More]

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