Keep Calm and Love Data

by Scott Rice3/19/2014 9:16:00 AM


A couple weeks ago I received this “Keep Calm.  Love Data” graphic in an invitation from Don Thibeau the Executive Director at the Open Identity Exchange (OIX) and Open ID.  It came with an invitation to speak at an OIX event in London.   PacificEast has known Don for many years and Don and I worked together at Qsent what seems like many decades ago but is really only one of them.    Don and OIX are working with the UK Cabinet Office Digital Identity initiative which makes sense since the OIX/OpenID brand is very well respect in identity circles.   The Cabinet Office, who have been given a mandate to enable all UK citizens to interact with governmental services electronically have a big task that centers on its ability to both identify and protect the identities those citizens.

keep calm and love data

As both an anglophile and a dataphile I filed away this graphic and after discussions with the rest of our company leadership Garth and I accepted the invitation.   But as it turned out the chance to speak about secure consumer identity and attribute exchange was only the frosting on the British cake.    For the prior several months we had started to receive calls and emails of interest either by existing US and Canadian companies wishing to expand into the UK market or by British organizations enquiring about our services so they could expand into North American markets.    There had been so much interest that for the full week Garth and I were in England we stayed very busy speaking with current and new customers as well as speaking with several service providers which will allow us to support our customer’s goals who are expanding outside of North America.  

As the person oddly (because I’m more of a technologist) responsible for marketing I would love to claim responsibility for this interest in PacificEast’s services but I have to admit it has had very little to do with any concerted effort by PacificEast other than our continued attention to customer service, consumer trust and corporate responsibility.   These attributes are valued in Europe perhaps even more than they are in the US.   The credit, I believe, belongs rather to a nascent belief that nationalistic focus may be ideally suited to the worlds of sport and defense budgetry, but it is often counter-productive in business.    Even in the US, the largest economy in the world, commercial entities and non-profit organizations alike are looking for low hanging fruit and seem to be much less concerned about the side of the fence on which the fruit trees grow.   It just makes sense that people with common language and similar culture are obvious targets for business expansion regardless of the fact that they may have different governments.

Toward this purpose in the next couple weeks PacificEast will announce expansion of some of its most popular services to include the UK.   We’re looking forward to making new friends in the UK and helping companies and organizations establish their presence and communicate with their customers, even those on the “other side of the pond”.

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