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Address Cleaning
People with messy desks may be able to find exactly what they're looking for, but no one else can. The
same thing applies to address data. You may know exactly the address you mean, but if the post office
or the package delivery company can't translate it into a discernable address it's not going to help
your package or letter get there. The challenge is that addresses in the US and Canada follow dozens of
different formats and syntaxes so just because an address looks right to a data-entry person in New
York doesn't guarantee that it will be delivered properly to a address in rural North Dakota. The
answer to these problems is address cleaning and standardization.
Address Cleaning systems typically work in two steps: parsing the various components of an address, and
looking up the cleaned address against a reference data base. These reference databases are supplied by
the postal service. PacificEast's DataMAX product is a proprietary system that combines US Postal
Service certified cleaning and standardization with other pre- and post-cleaners intended to improve
results and overall quality. PacificEast also licenses the US Postal Service's DSF2
application which supplies additional delivery information for direct mailers and applies USPS
LACSLink modifications, delivery sequence coding and delivery type. This product is a must for any
direct mailers.
DataMAX
The DataMAX mailing list cleaning process produces the highest quality contact address possible, using
numerous scanning and correction methods that target damaged records. The final result is an address
with optimum address accuracy, structure, and standardization.
What can DataMAX do for you?
- Produce more qualified, deliverable records
- Reduce your direct marketing costs
- Increase your return on investment
DataMAX produces CASSTM certified addresses and enables U.S. mailers to qualify for
bar-coding discounts on outbound mail. DataMAX meets all the address data cleansing and validation
requirements of the Coding Accuracy Support System (CASS). CASS is the process that ensures accurate
carrier route, 9-digit ZIP+4 codes and Delivery Point Barcodes are placed on mail pieces by address
correction software.
Delivery Point Validation. DataMAX includes Delivery Point Validation, a service developed by
the USPS to help reduce cost and to verify whether or not an address is valid and can receive mail.
Addresses with missing apartment or suite numbers are identified and flagged.
Delivery Point Validation is an address validation service that assures each address in your mailing
list matches one of the 150,000,000+ delivery points (deliverable addresses) on file with the USPS.
Mailer use of DPV, along with corrective actions, helps to reduce the amount of undeliverable mail
pieces, which in turn results in more efficient mail processing and delivery operations. DVP is a
validation process, not a correction process. DPV does not append any missing data or correct any
address elements. DPV is also included in the
NCOALink process.
Reduce outbound costs. If more efficient outbound calling interests you, consider adding DataMAX
to your existing data maintenance program for better phone appending results.
DSF2
The US Postal Service's DSF2 product supplies additional delivery information for direct
mailers and applies USPS LACSLink modifications, delivery sequence coding and delivery type. DSF2
identifies whether a ZIP+4 coded address is currently represented in the USPS delivery file as a known
address record. DSF2 contains the same data as DPV, along with address attributes that tell mailers
more information about the address. For example, DSF2 tells mailers if the address is vacant,
residential, business or seasonal or if the address is delivered to a curb-side mailbox or by a
door-slot. This information allows for more targeted mailings and can provide you with more insight
about your customer.
Other Address-related Data Cleaning Products
The above address cleaning products require only an address (street address, city and zip/postal code)
however there are several other address-related data cleaning products.
- NCOA – The US Postal Services certified
Change Of Address utility detects changes of address up to 48 months old. This product takes the
name and address from your file (with an optional pre-cleaner for names) and returns a forwarding
address. Even if no forwarding address was left, moves can still be detected. Other helpful
information is also available including whether just an individual moved out or if the entire
household moved.
- CCOA – The Canada Post
certified Change Of Address utility. As with the US solution, this product takes the name and
address from your file (with an optional pre-cleaner for names) and returns a forwarding
address.
- PCOA – A proprietary change of address
utility that detects moves not in the relevant official COA system like NCOA or CCOA.
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