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Change of Address
All Change of Address systems have one thing in common: they attempt to find the address to which a
person has moved. There are several different methods of performing this task, however, depending on
country and the quality of the name and address data to begin with. PacificEast offers a selection of
change of address systems which combine data cleansing processes from US and Canadian postal services
as well as proprietary components designed to maximize the value of the national systems.
NCOALink - Compare your contact data against the USPS National Change of Address
(NCOALink) database and receive updated addresses for any person, family or business that
has moved or changed their address listing within the last four years. PacificEast's implementation of
NCOALink includes CASS, DPVTM and LACSLink TM. LACSLink
provides mailers with an automated method of obtaining a new address for addresses that have been
converted by local municipalities, usually when a community has implemented a 911 emergency system. 911
address conversions normally involve changing rural-style addresses to city-style addresses, but in
some instances conversion may result in the renaming or renumbering of existing city-style addresses.
If the standardized address is an exact match to the old address information, the LACSLink
system provides the 911 conversion address to the mailer.
dataPRIME with NCOALink identifies consumers who have moved and updates their record with current
address information. (Note that this is only available as a preparatory step to a mailing campaign.)
United Kingdom – Our UK Mail Prep service performs the essential elements of address
standardization and cleaning but also automatically checks your records against the UK's National Change of Address
(NCOA) system, filters out deceased addressees and compares your records to the UK's do-not-mail system called the
Mail Preference System, or MPS. We've designed our UK Mail Prep system to work seamlessly along with our other address
cleaning services so PacificEast is a single, one-stop shop for all of your address cleaning and standardization needs
in the US, Canada and the UK.
NCOA Name Cleaner – PacificEast's NCOA Name Cleaner is a proprietary tool we recommend for some
customers of an NCOA or CCOA process. The name cleaner removes superfluous parts from names. These
parts can prevent the change-of-address systems from finding the appropriate address change record. Ask
your account manager if adding an NCOA Name Cleaner to your process can help you improve the results
you receive from NCOA or CCOA.
CCOA - The Canada Post certified Change Of Address utility uses the name and address from your
file (with an optional pre-cleaner for names) and returns a forwarding address. If you're not sure
which of your records should go through NCOA and which through CCOA, we can group them for
PCOA – PacificEast also offers a proprietary change of address system that detects moves not in
the relevant official COA system like NCOA or CCOA. National systems like NCOA and CCOA only work if
the resident of an address fills out a change-of-address card provided by the postal service.
Proprietary system use other sources of consumer and business moves to find relevant moves of those who
do not submit an official change-of-address.