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Demographics
PacificEast offers a full range of demographic and attribute overlays which we can add to your file of contacts. We offer
both Actual and Extrapolated attributes:
- Actual – Actual demographics are selected attributes which have been collected from various sources about a
specific person. The value in Actuals is that they are specific to an individual,
including information like their age, occupation, gender, income, etc. Because actual demographic attributes are
associated to specific individuals, we only return matches when we find that specific person (match rates vary by
attribute). Actuals include only the specific attribtes available for that person. For example,
one person may have supplied information about their age and income but another may have
only included their occupation and gender.
- Extrapolated – Extrapolated demographics are estimates based, typically, on where a person lives or some
other known information about them. Extrapolateds include some of the same attributes as Actuals
but, as the name implies, they are extrapolated from broad demographic databases and aggregated or summarized so
they do not reflect precise values for specific people. But the greatest value of extrapolated demographics is that
data coverage is much broader than for Actuals.
PacificEast provides both batch and real-time demographics in both Actual and
Extrapolated types. Here are just a few of the attributes we offer:
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Household: |
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Income Level, Predominant Age, Household Composition, Home Value, Length of Residence, Rent or Own? Asset-Level |
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Physical Property: |
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Latitude, Longitude (Geo-coding), Home Size, Estimated Equity, Last Home Sale Amount, Address Type, Dwelling Type |
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Education, Occupation, Affiliation: |
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Education Level, Employment Level, Occupation, Political Affiliation, Marital Status, Religious Affiliation |
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Personal and Family: |
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Ethnicity, Gender, Life Style, Age, Presence of Children, Number of Children, Oldest Age at Address |
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