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Demographics
Demographic Appends (sometimes known as "attribute overlays") can give you great insight into your
prospects and customers... who they are, what kinds of decisions they make and how they are similar to
or different from your other customers. PacificEast offers a full range of demographic and behavioral
overlays. The knowledge you gain of your customers & prospects will give you the ability to better
target and market more effectively and to better meet their needs.
With over 250 attributes it's hard to jam them all on a webpage, but we've listed a few of the most
common attributes below. Please contact us for the full menu of demographic and behavioral attributes
available.
| Age – Exact (month & year of birth) |
Gender |
Current Home Value |
Home Owner/Renter |
| Estimated Age (age range for head of household) |
Pet Owners |
Length of Residence |
Mail Order Buyers |
| Dwelling Type (Single or Multi-Family) |
Gardeners |
Presence of Children |
Marital Status |
| Estimated Household Income |
Travelers |
Outdoor Enthusiasts |
Median Income |
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