| In this issue |
- New movers spend $9400 within first 90 days
- Wednesday is the best day to email
- Eight common direct mail mistakes
- Technical tip of the month
- PacificEast offers new mover lists
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| New Movers are Prime Prospects for Financial Services Marketers |
| On average, new movers spend $9,400 within 90 days of a move. They change banks and purchase new homes, automobiles and household items. When consumers are in this behavioral change mode, the exhibit increased propensity for banking products such as checking accounts, credit cards, mortgages and insurance. This transformation continues for two years or longer - until the new resident fully feels at home. |
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| Wednesday Is the Best Day to Email |
According to the "2007 Q3 Email Marketing" study from eROI, the latest "best day" to mail is Wednesday. The day that had the highest average click-through rate - perhaps the most important measure for marketers - was Saturday with 5%. Unfortunately, Saturday also had the lowest open rate with 18.7%. |
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| Eight Common Direct Mail Mistakes |
| Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes and enjoy the same poor results. Here are their eight most common misdemeanors and a cure for each. |
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| PacificEast Products & Services |
- Phone Append 1
An automated phone append matching your data against multiple compiled databases.
- Phone Append 2
A 2nd pass through a different set of compiled databases using another unique matching logic.
- Phone Append 411
An automated phone append matching your data against our 411 data.
- Reverse Appending
Searches based on phone number or address to return the matching components of the record.
- Interactive 411
A real-time web-based application providing direct access to our 411 data on your desktop.
- Integrated 411
XML delivery of 411 data in real-time to a wide range of applications.
- Identity Validation 411
A real-time web-based application providing authentication and identity services on your desktop.
- Operator 411
A manual phone append process based on 411 data.
- Geo Data
Contact data that is current and accurate to within 30 days based on geographic selects.
- New Mover
411 sourced data with over 400,000 residential and 50,000 business records available weekly.
- DataMAX
Data cleansing and standardization at its best.
- NCOALink
Address correction and updating based on USPS National Change of Address (NCOA) database.
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Technical Tip of the Month
Did you know that Excel 2007 no longer has a limit on the number of rows that it will show? Older versions of Excel have a maximum 65,536 rows in a single worksheet.
PacificEast Offers New Mover Lists
The Challenge...
Approximately 14% or 40 million people move every year. On average, they spend $9,400 on banking services, mortgages, insurance, furniture, restaurants, appliances and medical services within the first 3 months of moving. It is essential that your company be the first to identify the thousands of new home buyers across the nation who are ready to purchase the products and services you have to sell.
Our Solution...
"New Mover" offers:
- The most accurate and up-to-date New Mover Lists available
- Weekly contact information for over 400,000 residences and 50,000 businesses
- Lists extracted from high quality 411 information based on specific criterion identifying movers.
The Result...
New Mover provides your business the opportunity to offer products and services to people who need them. Being in the right place at the right time significantly increases the chance to serve customers and grant your business success.
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