Industries that most use this solution:
Email addresses are, more and more, becoming the contact method of choice. However, the availability and
validity of email addresses can vary widely. PacificEast has assembled what we believe to be the best
suite of email-related contact products on the market today. If you have a name and address or a phone
number and need to obtain an email address, or if you have an email address and need
a name and address we can help you. And as always, PacificEast can
integrate an email solution into a more complex combination of other solutions in order to give you
exactly the information you need.
There are primarily 2 types of email solutions:
What you need to know about CAN-SPAM compliance
- Email Append - A standard email append (available in either
consumer or business versions) operates by looking up an existing name and address and
returning an email address. Email addresses provided have gone through an opt-in process if
they are to be used for marketing purposes. This means you already know the email address is
valid and the receiver is willing to accept your email. Other configurations are available for
non-marketing uses that do not require a preliminary opt-in process.
- Reverse Email Append - A reverse email append starts with an
email address and looks up associated name, address and telephone contact data.
In 2003, the US passed a law known popularly as the CAN-SPAM act. CAN-SPAM lays down the rules for communicating
to both businesses and consumers via email. Click
here for a
document produced by the Federal Trade Commission that details what you can and what you can’t do.
If your message is commercial in nature (you are asking to sell the receiver a product or service) then you
must follow all of the CAN-SPAM guidelines. (Non-profits should note that they aren’t necessarily exempt
from CAN-SPAM compliance like they are from many aspects of Do-Not-Call compliance.) If, however, your message
is transactional, meaning that the content of the message is pertinent to a particular transaction already
initiated between you and the email receiver, then there are only a couple rules you need to follow.