Our Sine Qua Non - Part I

by Garth Froese5/30/2014 3:46:00 PM


In calculus, the “derivative” is a measure of how a function changes as its input changes.   In a wartime environment, whether it is reconnaissance tactics, infiltration strategy, technological advantage, skirmish decisions, counterattack measures the one constant for the Nation is change.   This is a guarantee.    However, regardless of these variables and a constant state of international angst, in the US there is one “sine qua non”, or unified creed, that every soldier respects:

U.S. Soldier's Creed

I am an American Soldier.

I am a Warrior and a member of a team.

I serve the people of the United States, and live the Army Values.

I will always place the mission first.

I will never accept defeat.

I will never quit.

I will never leave a fallen comrade.

I am disciplined, physically and mentally tough, trained and proficient in my warrior tasks and drills.

I always maintain my arms, my equipment and myself.

I am an expert and I am a professional.

I stand ready to deploy, engage, and destroy, the enemies of the United States of America in close combat.

I am a guardian of freedom and the American way of life.

I am an American Soldier


PacificEast Research has a creed as well.   We take the task of understanding but also protecting personal identity information seriously.    We have our own “sine qua non” comprised of three critical responsibilities:

We understand that we are accountable to the Consumer as a steward of their information.

Data about a consumer embodies the attributes that are distinct about each of us.   It is the fuel that Robert Munsch draws on to characterize a mother’s love in “Love You Forever”.   If PacificEast is bold enough to purport to verify your identity, than we invite consumers to help and hold us to it.

We understand that we are accountable to Regulators

In the US we are accountable to the FTC (Federal Trade Commission) and the FCC (Federal Communication Commission).  The FTC is responsible for enforcing and the GLBA (Graham Leach, Bliley Act) and the TCPA (Telephone Consumer Protection Act).   GLBA governs the use of personal identity information--names, addresses, phones, SSN, etc--basically any data that is not in the public domain.  The FTC is also responsible for enforcing TCPA that regulates how businesses can contact consumers via the telephone (calling, auto-dialing, etc.).   The FCC regulates many uses of telecom data including LIDB, CNAM, Billing records and access to CPNI (Customer Proprietary Network Information).   The HHS (Department of Health and Human Services) enforces HIPAA rules and so in the Healthcare sector, PacificEast Research abides by the standards and guidelines related to protecting and securing private health information.

We understand that we are accountable to our Customers and Stakeholders

PacificEast regularly updates and provides when contractually necessary its own core statements, including the Security Statement, Privacy Policy, Vulnerability Assessments, Information Security Policy, SSAE16 ISAE2402 Type II Reports, Code of Ethics, Background Check Policy, Employment Termination Policy, Access Control Policy, Backup Policy, Email & Internet Acceptable Use Policy and our Business Continuity/Disaster Recovery Plan.  We are also one of very few companies in our sector that has qualified in the Personal Identity Information Industry with a “Safe Harbor” Certification from the FTC that allows companies in the UK and most other European countries to allow us to process their customer information.   PacificEast has Insurance that covers all requirements for a broad base of Industries including Cyber Attack Insurance and all other liabilities.

To be certain, business would be much easier if we did not take these accountabilities so seriously.   We know there are companies in our industry, competitors, who do not choose to hold themselves accountable in the same ways.   We know there are companies that treat consumer data like an inexpensive resource to be exploited for any profit possible regardless of the impact on the individuals about which that data is focused.   But those companies follow another a very different sine qua non.

To Be Continued

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