BrandDelivery and Marketing: How Branded Calling Can Improve Phone Call Marketing
Marketing has changed drastically over the years, especially as it’s been integrated with new technology. Marketing, which once revolved around flyers and paper transitioned to websites, phone calls, and social media. With the advancement of technology, we see marketing changing at lightning speed. One marketing channel, however, has consistently remained one of the top channels for customer connection, the simple phone call. Specifically, phone calls to the computers we carry around in our pockets everywhere we go: smartphones.
Although phone call marketing is often thought of as calling campaigns, it can be much more simple than that. Whether you’re making calls to customers looking for a quote, contacting the recipient of a delivery, or getting in touch with a patient to schedule an appointment, outbound communication is integral to your business’s marketing strategy.
The amount of people willing to pick up a phone call that is unidentified is slim. So slim in fact, only 1 out of 4 people would actually answer the phone. In a time when customer and client connections still happen over the phone and delivery is all the rage, why are those calls still unbranded? I can’t tell you how many times DoorDash has tried to call me to ask how to get into my building and I don’t pick up the phone because I don’t recognize the number. Making sure the people you call know who is calling them can be the difference between a sale, a confirmed delivery, an important appointment, or a missed opportunity.
We live in a market-driven world, and ensuring each facet of your marketing represents your brand well, is the best way to see a business thrive. Our BrandDelivery solution allows for those outbound calls you make to be branded to mobile phones through all of the major US phone carriers. You don’t need to worry about missing an opportunity to speak with your audience when they can see who is calling them. BrandDelivery covers over 360 million consumers with our branded caller ID. If you want to make sure your phone calls are marketed just as well as your website, and products or services, you need to make sure your customers know who is calling them. We’re excited to help you make that happen!