Branding Outbound Calls to Increase GivingTuesday Donations

GivingTuesday began as a day that encouraged people to honor generosity, and do good. Since its introduction in 2012, it has become a worldwide movement that inspires people every year to donate, volunteer, and celebrate organizations that do good around the world. This year, GivingTuesday will be celebrated on Tuesday, November 29th. 

There are many ways for people to join the GivingTuesday movement, whether it’s through volunteer work or spreading the word about generosity to the community. However, with busy schedules, setting time aside to volunteer may not be possible for everyone. A time-sensitive way to participate in GivingTuesday is by donating to a nonprofit organization locally or globally. Many nonprofits will be using calling campaigns as their main channel to contact donors up to and on GivingTuesday. Engaging current and potential donors is foundational to nonprofits and maintaining donation goals is vital. Nonprofits can’t afford to experience low answer rates due to their outbound calls being unidentified or worse, being marked as spam or telemarketer. As GivingTuesday approaches, nonprofits benefit from taking steps to ensure their calls are answered and donations continue. Enter the BrandDelivery branded calling solution.

Branded calling allows for an organization’s outbound calls to be branded with the organization’s name when a call is made to a mobile phone. This helps prevent calls from being blocked or marked as spam, which leads to more answered calls, more donor engagement, and more donations. BrandDelivery takes your chosen caller ID display name and relays it to all major U.S. phone carriers—ensuring your calls are branded on Verizon Wireless, T-Mobile, AT&T, Sprint, Cricket Wireless, Xfinity Mobile, Boost Mobile, Virgin Mobile, Visible, and more, covering over 360 million consumers. 

After branding their outbound calls using BrandDelivery, a national nonprofit’s answer rate increased by 43.8%. This higher contact rate led to a 98% increase in calls answered in the first two call attempts. Improving your call answer rates begins with BrandDelivery, and there is still time to have your calls branded before GivingTuesday! Reach out today to start the process and ensure you reach your donors and exceed your donation goals.