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BrandDelivery, Data Enrichment, Data Verification, Healthcare, PacificEast Blog, Patient Engagment

Bridging the Data Gap in Healthcare: How Accurate Contact Data and Branded Calling Improve Patient Engagement and Lower Risk


In healthcare, success hinges on more than just clinical outcomes—it’s also about communication. Whether it’s appointment reminders, prescription updates, or health plan outreach, being able to reach the right patient at the right time is critical. But what happens when your contact data is outdated or your calls go unanswered? The result is missed care opportunities, compliance risk, and increased operational costs.

At PacificEast, we help healthcare organizations solve both of these challenges by verifying and enriching patient contact data and by making their outreach instantly recognizable and trusted with branded calling.


The Cost of Inaccurate Data in Healthcare
According to industry research, up to 30% of patient contact data in EHRs is inaccurate or incomplete. Outdated phone numbers, incorrect addresses, or missing emails can derail even the most well-intentioned outreach efforts. This doesn’t just impact patient engagement—it can also:

  • Increase call center costs and reduce efficiency
  • Cause missed or delayed care
  • Create compliance risks with TCPA and state-level regulations
  • Damage trust between patients and providers

And when a phone number is wrong or reassigned, even the best engagement strategy falls apart.


Clean, Enriched Data Is the Foundation
That’s why PacificEast starts with data verification and enrichment. Our solutions confirm that phone numbers, emails, and addresses are current and tied to the right individual at the time you need to contact them.

We help healthcare organizations:

  • Identify disconnected or reassigned numbers
  • Verify name-phone relationships
  • Enrich data with current address, household, and phone details
  • Support TCPA compliance with real-time verification
  • Increase deliverability and reduce friction at every patient touchpoint

This ensures that your engagement, outreach, and care coordination efforts are built on data you can trust.


Branded Calling: The Missing Link in Patient Trust
Accurate data alone doesn’t guarantee a connection. In today’s world of call spam and robocall fatigue, even valid calls go unanswered if patients don’t recognize the number.

That’s where BrandDelivery, PacificEast’s branded calling solution, comes in.

BrandDelivery displays your organization’s name and call reason on mobile devices, making it immediately clear that your call is legitimate, trustworthy, and relevant. Whether you’re contacting patients about test results, appointment reminders, or care programs, branded calling helps ensure your calls get answered.


Real-World Impact: Better Outreach, Fewer No-Shows
Healthcare organizations using both our Data Enrichment and BrandDelivery solutions have reported improved patient engagement, fewer missed appointments, and more efficient outreach workflows.

It’s not just about getting in touch—it’s about being trusted once you do.


Ready to See What’s Missing in Your Patient Data?
Let’s talk. We offer complimentary assessments to identify outdated or mismatched data that may be costing your organization. And we’ll walk you through how BrandDelivery can help your calls get answered—and your patients stay engaged.

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