BrandDelivery™
BrandDelivery allows your calls to be branded so the recipient knows exactly who is calling them. This branded calling solution covers millions of consumers across most major phone carriers. Every 3 out of 4 unidentified calls are not answered, don’t let it be one of yours!
Learn More
Poor contact rates? Improve your contact rate results with BrandDelivery™
Organizations making outbound calls are struggling to reach consumers on mobile devices. Increases in robocalls, phone carrier call blocking, and government regulations are making this challenging. Legitimate organizations like yours are bearing the consequences: higher operating costs and frustrated consumers who want or need to receive your calls.
Enter BrandDelivery™—a solution that helps you engage with consumers and reduce calling costs by branding your outbound calls so recipients know exactly who is calling, instead of seeing an unrecognized number. BrandDelivery™ allows your brand’s caller identity to show up correctly on the mobile phone calling screen just like it does on caller-id for calls to landlines. This service covers hundreds of millions of US mobile phone subscribers including calls to Verizon Wireless, T-Mobile, Sprint, Xfinity Mobile, Boost Mobile, Virgin Mobile, and more.
Problem
Your outbound calls aren’t being answered because your customers only see an unidentified phone number resulting in poor contact rates.
Solution
Push your outbound dialing numbers and caller ID to BrandDelivery™ to send this data directly to most major phone carriers
Result
Better contact rates, fewer blocked calls, and lower operational costs for your organization’s outbound calling campaigns.
A low-friction data solution to improve phone contact rates
If your organization is struggling with blocked outbound calls or low answer rates, trying to solve this problem on your own is challenging. Contract negotiations, different pricing models, and multiple upload locations make it hard to work directly with the major phone carriers. BrandDelivery™ simplifies this process. You share your outbound dialing numbers and the calling names you want associated with them and we consolidate the feeds to most major U.S. phone carriers, vouching for your organization and originating numbers. You benefit because your customers know who is calling them and are more likely to answer the phone.
- PROBLEM
- SOLUTION
Three in four unidentified calls aren’t answered—don’t let your calling campaigns go to waste
Spam and robocalls are so common that most consumers have been conditioned to block or ignore calls from unknown numbers, especially when the phone carriers mark them as Spam, Scam Likely, or Telemarketer.
These classifications are meant to protect consumers from illegitimate callers. However, it’s common for legitimate organizations to receive the same designations. If your outbound calls aren’t getting answered, it is most likely due to the fact that the person called doesn’t know you are calling. If you need to communicate with people over the phone and your answer rates suffer—and so will your business.
Make sure your calls are recognized by delivering branded outbound calls when you call cell phones just like your probably already do when you call landlines.
BrandDelivery™ simplifies the process of sending your organization’s caller ID branding (brand name and logo) to most major U.S. phone carriers: Verizon Wireless, T-Mobile, Sprint, Xfinity Mobile, Boost Mobile, Virgin Mobile, and more.
The first step is to start by pushing your outbound dialing numbers and branded caller ID to BrandDelivery™. We then distribute this data to most major phone carriers to ensure your calls are branded appropriately—without requiring any action or app downloads by your call recipients.
Throughout the month, our Phone Risk Score feature monitors your outbound dialing numbers to discover if and when they are likely to be blocked. This helps you determine whether switching to new numbers or adjusting your calling behavior might be beneficial to your campaigns. Once the phone carriers clear a call made on a validated outbound dialing number, it is delivered to the call recipient’s mobile phone with the organization’s branded name displayed on the mobile phone caller ID screen.
BrandDelivery Case Studies
Organizations making outbound calls want to increase contact rates and better inform recipients with who is calling. What improvement might you expect by using a branded caller ID in your industry? Read our BrandDelivery™ case studies to gauge how branded calling is helping our clients.
Increase Member Engagement
Healthcare
Improving member or patient engagement is a key priority for healthcare organizations. But reaching them on their mobile devices is challenging when they aren’t receiving these calls or don’t know who is calling.
When making outbound calls to members without a branded caller ID, a prominent health insurance company had an answer rate of 23%. After adding branded calling to their outbound dialing numbers using PacificEast’s BrandDelivery™ solution, the health insurer’s answer rate increased by 41.6%.
A higher answer rate enabled the health insurer to make more successful contacts and lower their calling costs. They received more receptive responses, made fewer call attempts, and controlled how their brand was displayed across millions of their members’ mobile devices.
Increase Charitable Donations
Nonprofits
Donor engagement is the nonprofit’s lifeblood. A rise in calls that are blocked or marked as spam prevents nonprofits from reaching donors and donors from supporting causes they believe in.
A national nonprofit made donor calls without a branded caller ID and had an answer rate of 11.2%. After branding their outbound calls using BrandDelivery™, their answer rate increased by 43.8%.
This higher contact rate led to a 98% increase in calls answered in the first two call attempts. Calls being answered earlier in the campaign enabled more successful contacts, more donations gained using fewer resources, and name recognition as the nonprofit’s brand was correctly displayed on donors’ mobile devices.
Increase Contact Rates
Financial Services
Organizations that make legitimate calls to customers about their financial services accounts are experiencing poor call contact rates. They are negatively impacted by blocked calls and incorrectly being marked as Spam, Scam, or Telemarketer. This increases their calling costs and frustrates customers who want or need to receive their calls.
When making outbound calls without a branded caller ID, a company calling investors about their accounts had an answer rate of 11.3%. After adding branded calling using BrandDelivery™, their answer rate increased by 133%.
This lift highlighted that it took fewer customer contacts to achieve more successful call events—426 successes from 1,625 customers who received branded calls (26.2%) compared to only 231 successes from 2,053 customers who did not receive branded calls (11.3%). This allowed the company to complete campaigns faster, reduce operational costs, and control their branding across the most crucial channel they use to connect with customers.
