Whether you’re trying to get more of your calls answered, protect your outbound numbers from spam tagging, or ensure your contact data is accurate before you ever dial, PacificEast has solutions designed to help. Here are answers to some of the questions we hear most often.

Q: What is BrandDelivery and why does it matter?

A: When your organization calls a customer or prospect, one of the biggest hurdles you face is getting them to actually pick up. Most people won’t answer a call from a number they don’t recognize. BrandDelivery solves that by displaying your organization’s name on the recipient’s mobile phone screen when you call. It’s a branded caller ID for the mobile era, and it can meaningfully improve your answer rates.

Q: Does BrandDelivery work on all phones?

A: BrandDelivery will brand calls to mobile devices across all major carriers, including Verizon, AT&T, T-Mobile, and others. It does not apply to landlines — landline caller ID is handled through a separate service called CNAM. Some organizations use both in parallel to cover all their bases.

Q: What’s the difference between STIR/SHAKEN and BrandDelivery?

A: They solve different problems. STIR/SHAKEN is a framework that helps carriers verify that a caller has the right to use the number they’re calling from — its primary job is preventing spoofing. But it doesn’t tell the person receiving the call who is actually calling. BrandDelivery does that. To use a simple analogy: STIR/SHAKEN is a gate that keeps bad actors out of the yard. BrandDelivery is a window that lets the person on the other end see exactly who just arrived.

Q: Will BrandDelivery prevent our numbers from being flagged as spam?

A: Once your numbers are loaded into BrandDelivery and registered with the carriers, it becomes much less common for them to be marked as spam, scam, or blocked. The carriers now know who the number belongs to, what it should display, and what purpose it serves. That said, no system is completely foolproof — and when a number does get flagged, our team works directly with the carriers and their call analytics providers to remediate it. This typically happens within a business day, so you can continue calling without pulling the number out of rotation.

Q: Do you proactively monitor our numbers or do we have to report problems to you?

A: We proactively monitor all outbound numbers loaded into BrandDelivery for risk of being blocked, marked as spam or scam, or labeled with any unwanted branding. You don’t need to discover a problem on your own and report it to us — we’re already watching. Think of it as a reputation insurance policy for your outbound dialing numbers. Automated Phone Risk Score reporting is also included as part of the BrandDelivery solution, so you always have visibility into the health of your numbers.

Q: How does BrandDelivery handle situations where a call recipient already has our number saved in their contacts?

A: If someone has manually saved your number in their phone with a name they entered themselves, that contact name will take precedence over the BrandDelivery branded caller ID. This is a function of how mobile operating systems work and is outside our control — but it’s generally a good sign when a contact already has your number saved.

Q: Can we see our answer rate data through BrandDelivery?

A: Yes. Average Answer Rate is one of the statistics included in the BrandDelivery platform, that you can monitor through our portal. For organizations coming onto the service, part of our 90-day Proof of Concept term is working with you to assess the value of BrandDelivery by measuring the lift in your answer rates once BrandDelivery is active.

Q: What does the trial period look like? Are we locked in?

A: We offer a 90-day paid Proof of Concept term. If you decide the service isn’t right for you, you wrap up and walk away at the end of that period. If you want to continue, you roll into an initial term. It’s designed to give you enough time to see real results before making a longer-term commitment.

Q: Does BrandDelivery require us to change our calling platform?

A: No. PacificEast is platform agnostic — BrandDelivery works with whatever calling platform you’re currently using or choose to use in the future.

Q: How is BrandDelivery priced?

A: Pricing has two components. The first is a registered number subscription charge, billed per number with a monthly minimum — this covers portal access, carrier maintenance, daily Phone Risk Score reporting, and your number reputation monitoring and remediation. The second is a call display charge based on the volume of branded calls made to mobile devices on the carriers we support. You can choose monthly or annual minimum options for the call display portion, and each month you receive a consolidated invoice broken out by brand and carrier.

Q: We’re calling the right people — but are we calling the right numbers?

A: This is where our data solutions come in. Even a well-managed contact list can have gaps — outdated phone numbers, incorrect addresses, missing email addresses, or numbers that have been disconnected or reassigned. Our Data Enrichment service cross-references your existing data against extensive contact repositories to fill in missing fields and correct inaccurate ones. That might mean appending a current phone number to a record that only has a name and address, identifying what type of line a number is (mobile, landline, or VoIP), or flagging numbers that are on the Do Not Call registry or have been reassigned since you last used them. Both batch processing (returned within 24 hours) and real-time API options are available.

Q: What’s the difference between Data Enrichment and Data Verification?

A: Think of enrichment as expanding and improving your data, and verification as confirming what you already have. Data Verification is particularly useful at the point of data collection — for example, when a customer fills out a form or signs up for a service. Rather than loading bad data into your CRM in the first place, you can verify in real time whether a phone number is active and dialable, whether a name and phone number actually match, and whether an email address is valid and deliverable. Both services are available via batch or real-time API.

Have more questions? Reach out to our team below. We’re happy to walk you through any of these services in more detail.